SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain gradually, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing entirely on long-term build-up, this generation is focusing on equilibrium, well-bei

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